Organizational communication

Area:

Relational Area

Expertise:

Service orientation

Duration:

39m

Level:

Basic

Teacher:

Dr. Renato Votta

Notes

Goals:

Understand the importance of corporate communication with a view to correctly building the image and identity of your organisation, public or private. Know the main objectives of communication, the ways in which it occurs and the different types. Analyze the characteristics of the strategic principles of communication of companies and public administrations.

Plan:

1. CORPORATE COMMUNICATION
Objectives and methods of corporate communication
What is business communication
Company objectives
Corporate image and identity
How communication happens
Commercial communication
Institutional communication
Financial communication
Management communication
2. SEVEN STRATEGIC PRINCIPLES OF CORPORATE COMMUNICATION
Characteristics and peculiarities of the principles of corporate communication
Principle of existence
Principle of continuity
Principle of coherence
Principle of realism
Principle of flexibility
Clarity principle
Differentiation principle
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