Web writing

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

1h

Level:

Intermediate

Teacher:

Dr. Renato Votta

Notes

Goals:

Metabolize operational instructions for writing correctly on the web . Learn effective writing rules and styles and avoid the most common mistakes. Suggest content promotion techniques both for search engines and within social and blogs . Know the writing rules for Search engine optimization ( SEO ). Acquire specialist web writing .

Plan:

1. STYLES AND OPERATIONAL INSTRUCTIONS FOR WRITING ON THE WEB
Main rules of writing on the web
Once again: the user at the center
Use a simple style
Avoid sentences and paragraphs that are too long
Avoid incidental and parenthetical sentences
Use terms that everyone can understand
Use active verbs directly
Avoid impersonal forms
Simpler or colloquial forms
Important information immediately, clear, direct
Bold is fine, but in a careful manner
Golden rule: short, fast and targeted
2. CONTENT PROMOTION
Operational suggestions for promoting content
PC and smartphone : two different readings
Create a list of keywords
Each page should have a table of contents
Clear and specific text
Accompany the images with a short text
Other writing rules for Search engine optimization ( SEO )
Originality of the texts
Simple and hierarchical logical structure of texts
Update of texts
Keywords
Tone of voice
Content promotion
Own, earned and paid channels
Websites , social networks, company blogs aligned
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