Ethical use of social media and netiquette

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

52m

Level:

Advanced

Teacher:

Dr. Renato Votta

Notes

Goals:

Deepen the delicate relationship between ethics and social media . Adopt the main rules of netiquette and company guidelines for the use of social media by your employees, even outside the work context. Be aware of the consequences, even particularly serious ones, that could derive from improper or offensive phrases, comments and judgments expressed on social media, blogs and posts.

Plan:

1. ETHICS AND SOCIAL MEDIA
Ethics and social media
Complexity and delicacy of the relationship between ethics and social media
Big themes and ethical implications for social
Respect and dignity of people
Privacy and confidentiality
Safety
Distributive responsibility theory
Death
Right to be forgotten
Opportunities for disability issues
2. NETIQUETTE AND SOCIAL MEDIA
Netiquette and social media
Some netiquette
Guidelines for companies for the use of social media
Clearly state what can be written and what is prohibited
Guidelines for employees: you are always an employee, even when you write on your social networks
Rules to be respected for those who publish or interact on the social networks of a public or private organization
Choose your tone of voice
Transparency
Involvement and actions to support the organisation/company
Establish the principle of sanction
Responses to questions or messages
Interaction on social media
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