Content management

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

1h 6m

Level:

Advanced

Teacher:

Dr. Renato Votta

Notes

Goals:

Acquire specialized skills in content management . Analyze the key elements for creating, managing and sharing videos, blogs, posts on the web and social media . Know how to engage and focus on the needs of your audience. Deepen the analysis of success factors, discovering the types of videos and formats and creating useful, quality content.

Plan:

1. CREATE, MANAGE AND SHARE MATERIALS ON THE WEB AND IN THE MEDIA

Content management

Reference scenario

Definition of Content management ( management about content management)

Creation, management and sharing of videos, blogs, posts and other materials on the web and social media

Know and engage your audience

Objectives of a marketing

Operational strategies and valuable suggestions

Public

Language

Contents

Get in touch with users/customers

Make yourself visible on apps too

Social media for mobile devices

Video for mobile devices

Online video: measuring results

2. THREE KEYS TO SUCCESS

Success factors in Content management

Focus on the needs of the audience

Create useful content

Segment, segment, segment

What contents and for whom

Types of videos

Types of formats

Four main purposes

How to write content

Guidelines for writing quality content

How to find convincing arguments
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