1. CORPORATE VALUES AND STAFF SELECTION
Corporate values in selection processes
Corporate values and culture
Examples of company values
Development of a sense of belonging
Exploration of corporate values
Scale of professional values
Job description and job specifications
Recruiting gamification
Business cases of gamification in personnel selection and evaluation
Interactive videos in evaluating values
2. INNOVATIVE METHODS OF EXPLORING VALUES: INTERACTIVE VIDEOS
Gamification, interactive videos and game mechanics
Characteristics of an interactive video
Active involvement
Viral potential
Data collection
Memorability
Dominance
Unpredictability and curiosity
Sense of progression
Urgency
Badges
Possibility of choice
Game over
Create interactive videos
Define goals
Writing the script
Choice of platform
Creation of the interactive video
Testing and optimization
Launch and promotion
Analysis of results
Options and choices
Professional values and interactive video
Practical examples of interactive video in the exploration of values
Gamification, edugames and serious games as human resources selection and evaluation tools