Storytelling

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

56m

Level:

Basic

Teacher:

Dr. Mirco Turco

Notes

Goals:

Know the origins of storytelling and know what it consists of and what it is used for. Be aware that storytelling constitutes a modern effective communication and marketing . Develop specific narrative skills to be listened to and chosen. Design a storytelling experience, individual and/or corporate, that stimulates perceptions, thoughts, emotions and senses.

Plan:

1. TELLING STORIES OR NARRATING EXPERIENCES?
Storytelling
Telling stories
Multisensory responses
Narration that stimulates perceptions, thoughts, emotions, senses
Definition of storytelling
Telling stories vs narrating experiences
Economy of narration
Story makes the difference
Storytelling and business
Storytelling to be heard and chosen
What is storytelling for?
Ten years of storytelling
What is fiction
Images and words
Develop narrative skills ( storytelling skills )
2. STORYTELLING AND OPERATIONAL STRATEGIES
Create a narrative experience
All organizations tell
Standard stories in the company
Do storytelling
Storytelling and its impact on business
Storytelling as a marketing strategy
Storytelling translates values, visions and processes
Storytelling and relational skills
What exactly does storytelling ?
Narrative canvas
Narrative design
Storytelling experience
Practical examples of storytelling
Basic story structure and guided story
Hypo-content vs. hyper-content
Storytelling is done for others
Narrability
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