Personal branding & Social

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

53m

Level:

Basic

Teacher:

Dr. Mirco Turco

Notes

Goals:

Acquire the basics for building an identity on the web , creating your own brand on social media in order to quickly reach users. Know that inappropriate use of social media can result in the violation of information and privacy. Develop effective techniques for communicating on social media , paying attention to excessive use and avoiding addiction disorder.

Plan:

1. MAKE YOURSELF A BRAND
Communicating today between social media and branding
Guiding people through uncertainty
Dealing with passions, decisions, frustrations, fears, regrets and potential
Empowerment
Professional skills
Know
Know how to do it
Knowing how to be
Knowing how to become
What is social media
Reach users quickly
Make yourself a brand
Philosophy of participation
Mind and brain
Silence and listening
Use of IT
Techno-mediation
Personal identity and digital identity
Technological identification process
Problems and critical issues in the digital age
Identity change
Violation of information and privacy
Aggressive behaviors ( cyberstalking , cyberbullying)
2. SOCIAL YES, BUT WITH MODERATION
Use social media without excess
Anonymity
Recognition and compensation
Emotional illiteracy
Privacy and social media
Excess of information on social media : information overload
Excessive use of social media and addiction disorder
Impact on individual productivity and relational dimensions
Internet as a comfort
Communication between social media and branding
€ 140.00

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