Blog and Social

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

53m

Level:

Intermediate

Teacher:

Dr. Mirco Turco

Notes

Goals:

social media tools and contents with a view to marketing and understand the different types of users. Acquire useful information in terms of both reputation and content marketing . Have operational tools to successfully write on a blog , personal or business. Know the essential elements that cannot be missing from a post and analyze viral content.

Plan:

1. Tools and contents
Telling emotions
Quality content
area : community, publishing, commerce, entertainment
Ten lifestyles of social : which one do you recognize yourself in?
Types of users, active and inactive
2. Info-marketing and useful instructions
Self marketing
Reputation
Corporate blogs and communication
What to write to be successful
Operational suggestions for a good blog
Anatomy of a successful post
Viral content
Five cardinal properties of a post
€ 140.00

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