Advanced storytelling

Area:

Digital competence Area

Expertise:

Web and social media

Duration:

45m

Level:

Advanced

Teacher:

Dr. Mirco Turco

Notes

Goals:

Acquire specialized knowledge regarding the components and contents of storytelling . Know corporate brand storytelling strategies . Excite the audience through conflict and deepen their knowledge of narrative grammar and linguistic styles. Analyze hypotheses of archetypes and story-experiences to define a personalized structure useful for your narration process.

Plan:

1. GIVE EMOTIONS AND BRAND STORYTELLING
Brand storytelling
Shades of storytelling
Five components of the story
Practical examples and company stories
Between surprise and fulfillment
Brand storytelling
Goals
There is no history without conflict
Narrating the conflict
Excite the audience through conflict
Giving conflicting emotions
Primary emotions and differential theory ( Ekman )
Detailed emotional system graph
Tell yourself
Elements of narrative grammar
Words and linguistic styles
2. ARCHETYPES AND STORY-EXPERIENCE
Archetypes and story-experience in storytelling
Who are the archetypes
What are the archetypes
Viewing history
Photo
Illustrations
Cartoons
Infographics
Animations
Emoticons
Final destination: story-experience
Details of the story-experience
Structure your storytelling
Exercise: resources, story development, reader/user
€ 140.00

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